Shopify Website Rebuild and Rebrand

In this project, I led a comprehensive overhaul of a Shopify store, which included a full rebrand and the migration of the shop from Etsy to Shopify. My role encompassed a wide range of tasks to ensure a seamless and visually appealing online presence.

I began by editing and refining images, including removing backgrounds to enhance product presentation. I then wrote engaging and informative content for the site, including product descriptions and blog posts.

The project involved setting up and designing new pages, such as best-seller and blog pages, to enrich the customer experience. I meticulously organized and grouped products, ensuring that navigation was intuitive and user-friendly.

I also handled the creation of banners and other visual elements, contributing to the overall aesthetic and brand identity of the site. Additionally, I ensured that all links were functioning correctly, providing a smooth and error-free browsing experience.

By combining these efforts, I successfully created a streamlined, clean, and aesthetically pleasing online store that effectively represented the new brand identity and improved user engagement.

Logo Design 

In this project, I worked closely with a client to design a range of podcast logos that aligned with their specific vision and brand identity. Based on their brief, I created multiple logo variations, experimenting with different color schemes, fonts, and graphic elements. Each design was crafted to reflect the essence of the podcast while ensuring it remained eye-catching, versatile, and memorable. The goal was to provide the client with a variety of options, allowing them to select the one that best fit their overall brand and audience.

Social Media Graphic Creation

In this project, I developed educational content designed to inform and engage the audience while subtly promoting the brand’s products. My approach involved creating informative and valuable resources that addressed key topics relevant to the audience’s interests and needs.

At the same time, I integrated product mentions and recommendations in a way that felt natural and aligned with the educational material. This dual focus not only provided useful insights but also highlighted the brand’s offerings, effectively blending education with promotion to enhance both customer knowledge and product visibility.

Podcast Sponsorship Pitch Deck

For this project, I crafted a comprehensive sponsorship proposal for a podcast seeking funding. My approach involved detailed research to understand the podcast's audience, reach, and impact, and I developed a compelling narrative that highlighted the benefits and value of sponsoring the podcast. 

The proposal included well-defined sponsorship tiers, clear value propositions, and tailored benefits for potential sponsors. By presenting a persuasive and professionally crafted proposal, I aimed to attract funding and secure valuable partnerships that would support the podcast's growth and success.

Podcast Management & Content Writing

In this project, I handled the comprehensive management of podcast episodes, crafting engaging show notes and copy in the distinctive voice of the show host. I developed compelling episode titles and created highlight audio clips to showcase the best moments. 

My responsibilities included ensuring all links were functional, posting episodes on the backend, and designing all necessary assets, such as social media images and blog banners. Additionally, I uploaded the content to the client’s website and coordinated email distribution to the client’s list, ensuring a seamless and polished presentation of each episode ahead of time. 

Social Media Graphic Creation 

In this project, I created educational social media content to engage and inform the audience while promoting the client’s course. Drawing inspiration from her book, I crafted visually appealing posts that offered valuable insights and actionable tips, seamlessly integrating content from the book to reinforce key messages. Each post included clear and compelling calls-to-action (CTAs) to drive course sign-ups. 

By combining educational value with strategic CTAs and leveraging the book’s content, I aimed to enhance awareness and interest in the course, effectively using social media to attract and convert potential students.

Event Planning 

In this project, I was responsible for planning and organizing a series of in-person events for a confidence coach and podcaster, held across various locations throughout the United States. 

My role encompassed a wide range of tasks, including sourcing and booking Airbnb accommodations to host the events, researching and arranging catering options, and managing expenses. I also coordinated the ordering of food, created event materials, and booked excursions to enhance the guest experience. 

Additionally, I developed travel guides for attendees to ensure a smooth and enjoyable experience. The comprehensive planning and attention to detail contributed to the successful execution of these events.